She graduated from 🇨🇳 Tsinghua University (BA in Visual Communication Design) and the 🇬🇧 University of the Arts London with a MA in Graphic Media Design, where her research encompassed multi-ethnic communities, urban villages and smart cities.
Currently based in 🇺🇸 New York, open to relocate.
Jianlibao 健力宝
Jianlibao is a rebranded beverage upgrade solution which I created while working for TigerPan Packaging company.
The bottle shape is mainly inspired by Zaha's architectural design, in order to design bottles with an architectonic aesthetic, while inheriting some of the original packaging characteristics and preserving the continuity of the brand identity. Another request from our client was to highlight the electrolyte formula and sports drink properties, thus I used a sporty and classy orange colour and text typography to upgrade the brand tone.
The bottle shape is mainly inspired by Zaha's architectural design, in order to design bottles with an architectonic aesthetic, while inheriting some of the original packaging characteristics and preserving the continuity of the brand identity. Another request from our client was to highlight the electrolyte formula and sports drink properties, thus I used a sporty and classy orange colour and text typography to upgrade the brand tone.
inspiration:
(last two image for first step concept proposal only, original image from Fanta)